Twitter at first glance can seem pointless with the question “what are you doing now?” However, marketers around the world are twittering to great effect. How?
Twitter has evolved into something much more than just instant messaging. It has become a valuable viral marketing, communication & customer service tool. Established experts and big business are also sending out tweets, engaging with other users, monitoring conversations…including Amazon, CNN, even the New York Times. Heck scads of Washington, D.C. insiders including reporters are logged in, watching, twittting. Best of all, it’s FREE!
So how can marketers use Twitter to advantage? Become carefully involved in the ongoing dialogue…and stay involved. Twitter is not the place for one-off announcements or the occasional coupon code. Twitter requires all the TLC/effort that comes with relationship building.
Once you’ve found your voice, Twitter can be a great environment for Internet savvy marketers to;
* Promote deals
* Provide real time event coverage
* Break news on future events
* Generate brand BUZZ
* Alert to new posts/articles on blogs
* Extend service and support
* Monitor and respond to queries and information requests
So, how do you answer the question “what are you doing now?”
To help you out, sign up for my FREE Tips! Your first tip page is “Best Headline Phrases”. Catchy beginnings that get you notice…with more to tollow…oops, I mean follow. Yep, Twitter is a language evolving all on its own. Just goes to show you how creative Twitter world can be. Enjoy.
